Ads or No Ads – What I Decided

ForSaleinClouds Dad in the Middle has become a bit of a labor of love for me.  Sometimes I think I should give it all up, and I wonder whether it is all really worth the time.  What I started as an outlet for me has become something that other people read.  Every time I think about that, I am extremely humbled and somewhat astounded.  That coupled with some very encouraging words from people I have met online and several that I spoke with last week at the CM Expo really encouraged me to persevere.  I write what I write and publish what I publish not because I feel like I have anything special to offer but because people have expressed to me that it has been edifying to them.

With that introduction, the purposes of this post is to explain why I have decided to offer advertising space on this blog.  I feel like this site has a loyal group of readers, and I felt like I owed you some explanation for the change.  That said, I have some idea who those readers are, and I don’t think the advertising is going to be a put-off to them, but an explanation still seem warranted.  When I started this blog, the thought of including advertising was the furthest thing from my mind.  I never imagined that enough people would read it that anyone would even want to advertise (maybe they still won’t).  Don’t get me wrong, the site doesn’t get massive numbers these days, but it does get enough that some people may want to advertise their products on the site.

As the site has grown, I’ve spent more and more time and more and more money on it, and if some of that money can be recouped from advertising, it seems like a win-win situation.  Secondly, and more importantly, one of the purposes I have for this site is to be a source of information for people in children’s ministry.  My hope is that the ads on the sight may expose you to products and services which you are not aware of but which would be beneficial to your ministry.

I have this tendency to over think things, and perhaps I have done that in terms of advertising, but I did actually wrestle with the issue of whether or not it was a good thing.  I came to the decision that so long as could control three things, advertising on the site would be acceptable:

  1. Advertisers cannot, and will not, impact what I decide to write about.  My articles are guided (I hope) by biblical principals and my relationship with Jesus Christ.  I can’t, in good conscience, alter my opinions, review, subjects or anything else because someone has chosen to advertise on this site.  I do not set out to offend in anything that I write, but if an advertiser decides they don’t like something I’ve written and wants to remove their ad, that’s fine with me.  I’m really only doing this to recover some costs – not to make money.  I am beholden only to my Lord and Savior Jesus Christ, not someone’s advertising dollar.
  2. I will not advertise things which I find offensive or otherwise contrary to the goals of this website.  I have total control over some of the advertising on this site, and will exercise that control to choose to advertise products which I think will be of benefit to the users of this site and consistent with my beliefs.  For those avenues where I do not exercise total control (like Google Ads), I do monitor them as much as possible to make sure nothing offensive is included.  If you see something I miss, please let me know about it.
  3. My goal is that the advertisements would be a resource and not a detraction from the site.  Personally, I don’t like sites where the advertising is more prominent than the content, and I don’t want Dad in the Middle to become that type of site.  I will do everything I can to make sure that advertising is an addition to the site but not the main content.

There you have it.  I may be the only one who ever reads this posts, but I feel better putting my criteria out there.  If you are an advertisers and you feel like your product would be a good fit for Dad in the Middle, please feel free to click on one of the boxes to the right!


  1. Couldn't agree more, Wayne. Your criteria are dead-on!
    Often well controlled ads can inform us of products that may be helpful to our ministry.
    My recent post You can change a child’s direction

  2. welcome to the dark side …

    ok, but I do love the beacon approach to ads. Most of their placements have been a great fit for MTC