The Fun Theory – World’s Deepest Trash Can

The “Fun Theory” is an initiative of the Volkswagon company. Their site explains that the initiative is based on:

“…the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

While I don’t know that I agree wholeheartedly with the theory, I do think there is something to the idea that making something fun will encourage people to participate. It is a theory that I follow in Children’s Ministry all the time. That’s why I decided to feature the three videos from The Fun Theory over the next three weeks.

This second video asks the question “Can we change this attitude by making recycling glass fun to do?” In this test, participants were rewarded with a smile in addition to the satisfaction that comes from recycling.


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